If you are currently unsure whether you and your company should begin sending text messages to your contacts, and whether your contacts would like to receive text messages then hopefully these latest figures from Dialogue should help.
At the start of the 2010 year an extensive UK mobile survey was carried out by Dialogue Communications with some positive results for the future of text messaging in business. Some findings were:
- Over 67% of mobile users would like to receive reminders or alerts by text for everything from medical appointments to bill payments
- 60% would choose to opt in for the text reminder service.
- Only a tiny 3% of people currently receive reminders by text
- However, a staggering 83% are sent through the post.
To help us understand what these figures mean in real life, they also shared the reasons behind the answers from the participants.
The major reason why people wanted to move away from postal reminders towards SMS message reminders was that it was more convenient. With the majority of people keeping their mobile phones with them most of the time text messages are a good way of communicating a short reminder as the message will then be stored on the phone for future reference, and respondents considered they were generally more reliable then the post. Others reasons included being more environmentally friendly, and – with smartphones - easier to sync and update their calendars there and then.
Okay, so our customer wants to receive text message updates, but is SMS good for our business? In a one word answer, yes!
To begin with if you are doing something your customer wants, and we all know when we do something our customer wants, the benefits always come back to us in word of mouth, customer perception and loyalty. Secondly, what about the bottom line? How much does it cost you to currently send out a reminder in the post? You have the paper, the ink, the packaging and don’t forget the postage cost as well. These all add up pretty quickly. However, with a text message at from anywhere from 10p -12p (depending upon your provider, and only 8p from CLIM8.NET) the cost is very low, you still get your message across and you can even say you are being more environmentally friendly by doing so.
Guiom Peersman, managing director of Dialogue Communications, commented: “People text all the time and the survey shows they are more than happy to use it beyond normal social networking. With 67 per cent of our study participants happy to receive SMS reminders, and only three per cent currently doing so, our findings show that service organisations now need to be aware of this need and respond to it.”
With the launch of our SMS facility into our Web Based CRM Software we have seen this trend grow, but it is always great to read stats like this to support what we know about SMS and that it is a communication channel that our contacts and customers really want. So if you’ve been feeling unsure about whether to use a bulk SMS service, now might be the time the act.
You may also want to read...
1 - Do my contacts want me to text them?
2 - What are the benefits of Business SMS texting?
3 - How to write effective business marketing text messages?
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||With this new integration it has never been easier to open a new communication channel with your contacts with CRM & SMS integration to send mass or 1 to 1 personalised text messages.
SMS, also known as text services, are quickly becoming an increasingly appealing way to contact your customers and general contacts (Even the BBC note that text messaging is weathering the recession - click here).
Perhaps you want to send them some news, a reminder of a special offer or event, or you may even want to integrate it into your prospect chain.